SEMrush Review: Is It Worth It?

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Take your SEO game to the next level and skyrocket your organic traffic with Semrush, the powerful all-in-one SEO platform that provides keyword analysis, rank tracker, backlink analysis, and website audit. 

Ranking higher on Google should be a #1 priority. After all, when it comes to increasing organic traffic, nothing is more important than Google rankings.

Are you looking for a Semrush free trial? Want to try out Semrush before getting a subscription?

You are in luck because you can get a Semrush 30-day free trial for the Pro plan.

Get your Semrush 30-day free trial (Worth $119.95)

Since its inception in 2008 by Oleg Shchegolev and Dmitry Melnikov, the platform has amassed  quite the repertoire and is trusted by a range of well-known businesses including Forbes, Samsung, Tesla, and Walmart. 

With over 10 million users, 21 international awards as the best SEO software suite, and 30 percent of Fortune 500 companies choosing the tool, Semrush is undoubtedly at the top of its game. 

Domain Overview

In Domain Overview, Semrush provides an in-depth look at domains. 

All you have to do is type in a website and it will show you its authority score, traffic distribution by country, changes in organic traffic, top organic and paid keywords, main organic and paid competitors, backlinks, and top referring domains.

Above you can see a breakdown of the analytics that Semrush provides when I search Perhaps Maybe Not. 

Keyword Research 

Semrush offers robust, top-of-the-line keyword research tools that provide insights on millions of keywords and give you a better idea of which keywords you should try ranking for on Google. 

Keyword Magic Tool

The Keyword Magic Tool may be one of the best aspects of Semrush. By typing in one keyword, you can discover over two million keyword ideas, find long-tail keywords, and analyze keyword trends. 

Keyword Analytics

With Keyword Analytics, you can analyze the competition and figure out the likelihood of your site ranking for certain keywords, better understand regional and global search volume, and discover phrases that contain your keyword and have a high search volume.

Keyword Gap

In addition to the tools above, Semrush offers Keyword Gap, a tool that provides insights into how your site ranks next to your competitors. With this tool, you can get a clearer idea of the keywords you are missing out on that your rivals are taking advantage of and whether your competitors are ranking higher for the most searched keywords in your niche. 

Organic Traffic Insights

Another fun aspect of Semrush is its Organic Traffic Insights, a tool that uncovers an entirely new world of keywords. In Google Analytics, there are times when keywords are hidden and labeled as “not provided.” With Semrush, you will be able to figure out what those keywords are which can ultimately help enhance your SEO game and increase organic traffic.   

The keyword research tools Semrush provides are invaluable when it comes to discovering a wide range of keywords in your niche, tailoring your content around those specific keywords, figuring out which keywords you are missing out on that your rivals are using, and where your site falls next to your competitors. 

Competitor Analysis Tools

With Semrush’s Competitor Analysis tools, users can acquire more insights into competitors, growth points, and marketing strategies. 

By employing these tactics, you can figure out what is working for your competitors and adopt those same strategies and improve them to give yourself an edge and stay ahead of your rivals. 

Backlink Gap

Semrush also provides you with the Backlink Gap analysis tool which offers information on how your backlinks measure up to your competitors. If you are looking to up your backlinks game and discover new backlink opportunities, the Backlink Gap tool is an indispensable tool.  

Content Marketing Tools

Semrush provides its users with advanced Content Marketing tools which makes it easier for creators to produce fully-optimized content that ranks better and draws in more traffic. 

Content Idea Generator

The Content Idea Generator takes the time out of figuring out your audience’s wants, needs, and pain points by generating a competitive content plan. The contents of the plan include content ideas centered around relevant topics and popular searches, engaging headlines to drive clicks, and content gap analyses that offer insights into competitor rankings on Google. 

Marketing Calendar

Working in tandem with the Content Idea Generator is the Marketing Calendar, a tool that takes the stress out of disorganized schedules. With the calendar, colleagues can easily manage campaigns and track performance. In addition to that, it supports collaboration between colleagues and makes it easy to visualize tasks, activities, and future deadlines.

SEO Content Template

Boosting your ranking on Google should always be a priority which is why the SEO Content Template can be particularly useful when producing new content. When you have a topic for an article ready, all you need to do is type a target keyword, pick a location, and generate the report. 

From there, it will provide recommendations based on what your top ten rivals are ranking for in Google. You will receive a list of semantically related keywords, potential backlinks to acquire, the best readability score, and the recommended text length to ensure optimal results.

SEO Content Checker

When you want to optimize pre-existing content, you can head over to the SEO Content Checker, a brilliant tool that runs SEO content analyses and checks readability, originality, and tone consistency with your brand. 

To ensure content is unique, Semrush provides a Plagiarism Checker and an intuitive AI-powered Paraphrasing tool that restructures any text that features originality and readability issues.

Once your pieces are published, it is important to keep track of their performance with the Post Tracking Tool. With this, you can easily stay up-to-date on social media shares, backlinks, referral traffic, and daily keyword rankings.

Paid Marketing Tools

At the touch of a finger, you can conduct keyword research, analyze your competitors, and generate captivating ads with the Paid Marketing tools from Semrush.

Advertising Research

With the Advertising Research tool, you can take your marketing game to the next level and improve your PPC campaign. By analyzing your competitors’ ad budgets and keywords, you can gain more insights into competitor spending throughout the year and which keywords your rivals are betting on.

After employing your ads, it is crucial to keep track of their progress to gain insights into their success next to your competitors. 

If your competitors are ranking higher in paid search results, then that suggests you might need to rework your ad text to make it more attractive to potential buyers. 

And with the Advertising Research tool, you can uncover thousands of ad copy examples to help you better understand the best and most widely used calls to action, emotional pain points, and brand mentions to attract more clicks.   

From there, if you are targeting international buyers, it is paramount to adapt your ads by location and figure out which keywords are most popular in that area.       

How much does Semrush cost?

Semrush is on the pricier side. With that in mind, it is important to make sure that Semrush is a good fit for you before jumping on board. 

Luckily, Semrush offers a 7-day free trial if you are on the fence and would prefer to test it out first. You could also click my link and get a 30-day free trial for the Pro plan

After exploring the platform and playing around with it, you can make a more informed decision about whether Semrush is a good fit. However, there are few SEO tools that are at the same level as Semrush, so if it fits into your budget, I would start trying to figure out which plan would be best.

Semrush offers three pricing plans: Pro, Guru, and Business.

Semrush Pro Plan

The Semrush Pro plan starts from $99.95/month when billed annually and $119.95/month when billed monthly and is mainly designed for beginners, freelancers, and small teams.

With the Pro plan, you can create five projects and track up to 500 keywords with daily updates. In addition to that, you can get up to 10,000 results and 3,000 reports per day. 

However, one thing to note is that the Pro plan does not include access to the content marketing tool.

Semrush Guru Plan

The Semrush Guru plan starts from $191.62/month when billed annually and 229.95/month when billed monthly and is mainly designed with small agencies and businesses in mind.

With the Guru plan, you get all of the Pro features along with access to the content marketing platform, historical data, extended limits, and google data studio integration. 

Additionally, this plan allows users to create 15 projects and provides a higher limit of pages to crawl and audit, 300,000, and a higher limit of keywords to track, 1,500. 

Semrush Business Plan

The Semrush Business plan starts from $374.95/month when billed annually and $449.95/month when billed monthly and is best for agencies and large businesses.

With the Business plan, you get all of the features in the Guru plan plus API access, extended limits and sharing options, and share of voice metric. Additionally, this plan allows the user to create 40 projects and track up to 5,000 keywords with daily updates.

Which Semrush plan is best for you?

The pro plan is best for bloggers, startups, or freelancers with a limited budget who only need the basic features of Semrush.

If you are a professional SEO consultant or agency with numerous clients, then the guru plan may be a better fit.

The business plan is suitable for agencies, large businesses, and eCommerce platforms.

Is Semrush worth it?

Yes! Semrush is 100% worth the hype.

If you need an SEO tool that has it all – competitor analysis, keyword research, site audits, and backlink analysis – then Semrush is an invaluable tool that will make your life infinitely easier. 

Not only will it help with targeting the right keywords, but it will take hours out of content creation 

So if you are ready to take your website to the next level and increase site traffic, improve Google rankings, and one up your competitors, look no further than Semrush. 

It is undoubtedly worth it. 

However, if you are strapped for cash or are unsure whether to take the leap, it might be best to take your time and think it over before making your decision or waiting until you feel more comfortable with the cost. 

Semrush FAQs 

Can I use Semrush for free?

Yes, you can use Semrush for free, but it offers very limited functions. The maximum number of searches you can make per day is 10. However, with Pro, you can make 3,000 searches, with Guru 5,000 searches, and with Business, 10,000 searches. 

Does Semrush offer a free trial?

Yes, Semrush does offer a free 7-day trial.

Will my card be charged when I enter it for the free trial?

Semrush will charge a minimal amount to your card to verify that the card details you entered are right. Once it gets confirmed, that amount will be refunded. 

Can I cancel my Semrush subscription anytime?

Yes, you can cancel, upgrade, or downgrade your subscription at any time. 

What is the refund policy of Semrush?

If you are unhappy with the purchase and would like a refund, you can file a request within seven days of the billing date. 

Does Semrush offer a 30-day free trial?

Yes, with our partnership with Semrush, you can receive a 30-day free trial worth $119.95.

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