How Tailwind Skyrocketed My Reach & Increased Traffic to My Blog
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Tailwind is an essential marketing tool every blogger should have. Especially if you are just starting out and don’t have much of an audience. Before I decided to try out Tailwind, my pins were doing subpar with only a few repins at most. The struggle was real.
This went on for a few days – maybe a week – until I decided to look up ways to increase traffic with Pinterest. Low and behold Tailwind, the tool almost everyone was mentioning in their articles. I ended up doing a lot of research before going through with it because I wanted to be certain it wasn’t a scam.
Well, Tailwind passed my evaluation with flying colors. After that, I made my account and, since then, I have never looked back. However, before I get into the nitty-gritty stuff, let me explain what Tailwind is.
What is Tailwind?
Tailwind is an analytics and marketing tool for Pinterest and Instagram. It’s great for bloggers, business and enterprises that want to expand their reach while having ample time to work on other projects/posts as well.
Now, what features exactly make Tailwind so beneficial?
Features of Tailwind
The automated scheduler is an absolute blessing for those of us who would prefer not to manually pin every day as it can be quite the hassle at times.
As you can see, you first create the draft and then add it to your queue which will be posted at an optimal time. Tailwind factors in audience engagement, traffic and virality when calculating this time for you. This will easily help to further your reach and increase engagement with that pin.
If you want to pin the same pin twice, you have the option to use the smart interval which will spread them apart. This is great for ensuring that the same pins don’t appear next to each other as it can become annoying for your followers. Along with that, if you are in any group boards, this will help to comply to the rules.
Smart schedule is another feature of Tailwind that allows you to spread your posts throughout the day at ideal times based off your audience. A bonus of the smart schedule is that it’s flexible and dynamic; moreover, it will change to suit your audience over time.
Also, you can schedule pins in bulk by dragging images from your desktop or simply syncing it with Dropbox. I have not tried doing this yet since I don’t use dropbox, so I’m not exactly sure how it works. However, Tailwind makes everything simple and easy to do, so I’m sure it would not take long to figure out.
If you’re already sold on Tailwind and want to try out the free trial, sign up here! You will be able to schedule your first 100 pins free of course and join 5 tribes.
If you’re still suspicious or want some cold, hard evidence that shows Tailwind works, proceed onwards. Plus, I mentioned 5 tribes that seemingly came out of nowhere. If I was you, I would most certainly want to know what those are which is why you will learn all about them now. After all, they are the building blocks of Tailwind.
Similar to group boards, you can join Tailwind Tribes. However, with tribes, there are strict rules that you must follow or you’ll be booted from group. For instance, if you save one pin to the tribe, you must schedule at least one from the tribe. If you’re not pinning other content, then the tribe won’t work as it’s based off of reciprocal actions.
Plus, if you schedule someone’s pin, you’ll have a greater chance of them reciprocating that action by pinning something of yours. It’s a win-win situation that could potentially build ties and a sense of community between tribemates. What better way than to network while growing your blog?
With the free trial, you can join 5 tribes and post 30 pins per month to them. This may not seem like a lot, but as long as you’re smart about it, you should be fine. If anything, you can always upgrade to the PLUS account and buy PowerUps which will allow you to join more tribes or increase the number of pins you can add to the tribes each month. Overall, this allows you more leeway with customizing your account to fit your needs as they grow over time.
Tribes & Reach
Tribes are incredibly beneficial for those of us just starting out since they allow us more chances to reach a wider audience. I remember not having high expectations when I began using Tailwind. Then a few people reshared some of my pins and I was estatic. For me, it says that people like your pin enough to add it to their queue which also helps me understand which pins do best.
Here are two pins of mine from different tribes.
This one received around 35,000 potential impressions and so far it has generated about 100 clicks to Perhaps, Maybe Not. The overall conversion for this one has been great so far and it makes me happy to see 12 of my fellow tribemates publish it.
On the other hand, this pin has around 175,000 potential impressions. Of course, it did not do too well when ‘Sylvie in the Sky’ pinned it which suggests that the pin itself is lacking. That lead me to create a few different pins for this one post to see what people like. You definitely have to play around with the font, the images and a few other things in order to see which ones do best in the pinterest community.
So we have looked at Tailwind, but we have yet to see how it has impacted my Pinterest account. The image below shows the average monthly viewers and those who are engaged. As you can see, the number of monthly viewers increased by nearly 1,000% (Alright, I’m not quite sure if my math skills did this justice or let me down, so feel free to tell me if it’s wrong).
It went from 29,000 viewers in February and skyrocketed to 300,000 by mid-April. Of course, over the past few days, it has decreased by about 100,000 which sucks. I’m not happy to see it dip like this, but it happens. It’s something that almost everyone probably goes through and it’s simply a stepping stone to figuring out how to fixing the problem.
Still, if that doesn’t show the beauty of Tailwind, then I have a lot more evidence that might make you see how awesome and amazing Tailwind is.
For a while, I could never quite reach 100 views in one day and when you’re not seeing progress, you can become a bit aggravated that you’re not getting any results. That changed after my first viral (kinda) pin when I had 217 views one day. I remember being so ecstatic since I thought it would take forever (if at all) for that to happen. The only reason why that happened was because of my tribemates who repinned it to their accounts.
Now, it’s not organic traffic, so if your pin starts fizzling out of popularity, you will probably start seeing a dip in your traffic. This can be disheartening, but it’s not the end of the world. You just need to keep pinning, using the tribes and consistently post content (which may help with getting more organic traffic since Google likes to see consistency).
Who Else Uses Tailwind?
According to Tailwind, they are trusted by over 200,000 brands and agencies. For those of us who want some brand names dropped, I shall do so right now.
If you’re a foodie and follow many food blogs, you may have heard of Pinch of Yum. They have 10+ million viewers on Pinterest and are out there creating some bangin’ recipes! (I really wanted to include bangin’ somewhere in this post and, voilà, here it is).
Another well known site isBustle which is an online women’s magazine. By 2016, Bustle had amassed over 50 million monthly viewers and I’m sure Tailwind has helped them in some way.
Melyssa Griffin is an entrepreneur who has made it her mission to help others who want to start their own blog/website and has had much success over the years. She, too, uses Tailwind which really shows that getting Tailwind is a no-brainer.
What Should You Do?
Well, I think if you’re still here, you might want to give it a try. Again, you can sign up for FREEright now and you can schedule your first 100 pins for free.
After the trial ends, you can no longer schedule anymore pins from the tribes to your account.
You can technically continue using tribes after you have posted the 100 pins as long as you are following the rules though. In other words, make sure you post about 10 or more pins from each tribe in advance, so you’ll be able to continue adding pins to the tribes without breaking the 1:1 policy.